Message from Alan
Welcome to the August issue of Live and Loud. I am pleased to say that Lenovo’s Chief Executive Officer, Bill Amelio will be in Australia in early September. We are holding an exclusive business partner briefing with Bill on 3 September at 4.30 pm at the Northside conference centre. I look forward to seeing you there. An invitation is attached with all the details.
You may have already noticed our very first "Best Engineered PC" branding campaign which has started this week. Particularly the massive billboard on the approach to the Sydney Harbour Bridge! The multi-layered campaign adopts large format billboards, super bus/tram wraps, bus shelter wraps, bus shelter posters/3D panels and very interactive online activities to deliver a mix of high impact sites over the coming weeks. The purpose of the branding campaign is to drive brand awareness, consideration, preference, positive image and demonstrate how Lenovo is Best Engineered.
We are supporting the outdoor advertising campaign with strong print advertisements in channel & small business publications. We welcome any comments or feedback you have about the campaign to mrkting@au.lenovo.com.
Our latest ThinkPad promotion will run for the next two months (August and September). All customers who buy select ThinkPads can choose from a free set of Audio Technica noise-cancelling headphones or a Lenovo USB 2.0 Portable Hard Disk Drive - via redemption only.
Alan Munro
Managing Director
Lenovo
Australia & New Zealand
